Let me ask you this: Have you looked at the ingredients on a food label lately? How about a “processed” food label; like famous brands of cookies, cereals, or junky snack foods?
Do you have those ingredients in your house? Do you even know what all of those ingredients are?
There are a ton of artificial, chemical, “junky” ingredients in foods these days. If you see an ingredient called “artificial flavor,” what exactly is it?
For the most part, it’s a secret! Seriously! Big food companies don’t want their proprietary flavors to be known, so they’re allowed to say “artificial flavor” and leave the details out.
That alone gets me upset.
But what makes me more upset is what artificial flavors represent when they’re in your food.
I’m going to give you the real deal below.
Why use “artificial flavors” in a product?
When you make an apple muffin at home, what gives it the apple flavor?
Apples of course! Like real, whole, chopped or shredded apples or applesauce.
But, let’s say you’re a big food company and you’re making thousands of apple muffins every day. In a factory. On an assembly line.
How would you process the huge amount of apples that are to be chopped, grated or made into applesauce? Would you have a separate “Apple Room” where all the apple processing happens? What if one batch is slightly riper, or tastes slightly different from the rest? Will your customers notice a different taste?
Apples are perishable – they go bad. So how would you guarantee the apples won’t go bad? (Remember the saying “it only takes one bad apple to ruin the whole bunch?”).
And what if you can have an apple flavor that tastes better than using real apples? Something that makes people want to keep buying them every week. It’s true – some of the artificial flavors are engineered to give an even better taste than the real food.
Companies will often opt for the easier and more profitable option like artificial flavors.
Artificial flavors last longer and will be virtually identical batch after batch. In our apple muffin example, artificial flavors used to make an apple muffin are ready to go, so you don’t need to peel, cut, or worry about apples going brown, or that they’re not tasting “appley” enough.
Oh, and it’s way cheaper than using real, whole apples.
Pro Tip: If the package says “flavored” in the description, then the flavor is artificial. For example, “apple muffin” contains at least some apple. But, “apple flavored muffin” contains artificial flavor and no apple.
Safety of artificial flavors
While there are some flavors banned for use in many countries, other countries, LIKE THE USA, allow them.
There is an approved list of flavors that are accepted to be safe, and are used by the food industry. They are considered GRAS, or “generally recognized as safe.”
Even if they are 100% safe to ingest, the mere fact that an artificial flavor is in food makes it an artificial food. It’s not a real, whole food. Having an artificial flavor as an ingredient almost defines that food to be a processed, “food-like product.” Sometimes referred to as “junk.”
Artificial flavors in food indicate that the food, regardless of the marketing, or health claims, is not a healthy choice.
Here Is a List Of Foods Containing Artificial Flavors You Want To Avoid:
- Flavored Yogurt – contain chemicals like caramel coloring, Blue #1, and Red #40, and artificial fruit flavors
- Oatmeal – flavored instant oatmeal contains caramel coloring and artificial flavors
- Salad Dressing – Watch for caramel color and other artificial ingredients
- Pickles – A number of them are filled with sodium benzoate, which has been shown to damage mitochondria, an important area of DNA in the “power station” of cells.
- Cereal – most cereal contain the preservative BHT, a potentially carcinogenic ingredient
- Popcorn – Some of the most common scary ingredients found in commercial popcorn include caramel coloring, TBHQ, a form of butane (i.e. lighter fluid) and perfluorooctanoic acid (PFOA), the same toxic stuff found in Teflon pots and pans.
- Maple Syrup – some are primarily composed of high fructose corn syrup, artificial flavors, and caramel color—all ingredients that have been connected to a slew of health issues
- Protein Bars – Some contain caramel coloring and zinc oxide, the chemical that lends sunscreen its milky white color. Yum? Not so much…
- “Nutritional” Shakes & Smoothies – the majority of these are really just liquids spiked with things like zinc oxide, Red #3, caramel color, and artificial flavors and sweeteners.
- Soup and Bouillon cubes – contain MSG, caramel color, and maltodextrin (a caloric sweetener and flavor enhancer made from rice, potatoes or cornstarch that has the potential to raise blood glucose and insulin levels.
Big food companies use artificial flavors to reduce costs, make the manufacturing process simpler, reduce waste and even enhance flavor way beyond what the natural ingredient would taste like.
They are not added to improve the “healthfulness” or nutrition of the food.
Artificial flavors in the ingredient list indicate that the food is not going to optimize your health. These processed foods are most certainly “junk.”
Don’t buy them. Make this recipe instead.